UNIFORM
What does uniform offer that other brands don’t?
What sets Uniform apart... is its superior quality, it’s the comment I receive the most. Every time, customers are very pleasantly surprised by the quality, and above all, beyond the items themselves, there is a refined aesthetic and a mindset that everyone can relate to
Why did you name it uniform?
I named it Uniform when I was scrolling on Insta. I saw a post by Forest Ripperton and he was wearing a denim outfit. You should know that I love denim sets so much, and I thought to myself, I’d love to wear that every day like a uniform.But of course, it has a deeper meaning: the way everyone dresses is their own uniform. Everyone has their uniform, which is why the slogan is be u(niform)
Who are you making the clothes for?
It’s maybe a selfish mindset, but I make clothes for myself and I put them up for sale for people who share the same sense of fashion as me. For all the people who are picky when it comes to clothes, accessories, etc.
What’s the hardest part of running a clothing brand?
The hardest part is marketing. Some people are cut out for it and others aren’t, and clearly, I’m not. I know full well that the clothes don’t speak for themselves, but man, it’s tough...And on top of that, marketing today in the current scene is mostly just spamming and showing the product as is. I try to go beyond that and think like luxury brands in that regard, but the resources aren’t the same, which complicates things even more.
Questions by Grisha Obolenskiy, answers by kwaamy
A clothing brand built on denim sets and a refined aesthetic, started in 2024 after twenty years of everything its maker had seen and heard — from zouk to the Natural History Museum. The slogan is be u(niform): the way everyone dresses is their own uniform.
